22-year bartending veteran and 6-time Nat'l Mixology title holder Tobin Ellis, has been traveling America once again sharing the secrets of the 30 year old skill of Technical Freepouring. Ellis has conducted his 3 hour workshops that teach bartenders the indisputable most accurate and fastest way to accurately pour cocktails in cities that include Chicago, Portland, Las Vegas, and Aspen with plans to take the class to New York, Los Angeles, Miami, New Orleans, and beyond. Despite the current fad of relying on jiggers, Ellis is leading the charge to show this younger generation of bartenders/mixologists who have mistakinly been taught the jigger is the end-all-be-all of portion control that jiggers are actually slower, more inaccurate, and less professional than learning the age-old art and science behind the skill of Technical Freepouring. If you would like to increase top line sales, significantly lower pour cost, and empassion your entire bar staff in one day, contact BMLV to schedule a Technical Freepour Training Class today. Just click on the 'RFQ' link at the bottom of the page and submit your request today. It will change your bar for the better, forever. Guaranteed.

BarMagic of Las Vegas spent three months developing, training, and opening the new 8,000 square foot Lynyrd Skynyrd BBQ & Beer at the Excalibur Resort in Las Vegas. Creating a menu of fresh whiskey/whisky based cocktails and a whimsical shot menu that includes "Jack Pickle Backs" and "White Trash Weddings" took three months of R&D, sampling, training, and certification in the union environment for a bar staff of 20 young women. Despite the name, LS sells a lot more than beer. BMLV's program includes Japanese Whisky, four kinds of vermouth, 7 types of bitters, 3 types of ice cubes, and fresh fruit ranging from blackberries and jalapeños to apricots and fresh basil. This is the third fresh, high-volume program BarMagic has developed and rolled-out for the Vegas-based "DriveThis! Entertainment" company that also owns and operates outlets at Mirage, Luxor, and Caesars Palace including Casa Fuentes Cigar and Cocktail Bar, Tacos & Tequila, and Rhumbar. BMLV rolled out its first program in Vegas at Caesars Palace in 2000 at Shadow Bar, now in its 13th year of profitable operations.